Blog — new normal

What is the new normal? How does it work? What does it look like? How do I feel about it? As shopkeepers we are not only dealing with our own interpretation of that but everyone else's - we are all nervous about how things will come across to the public, and how we will interact with our customers, so how do we adapt?

This is a moment in time that will be going down in history books. This is our Great Fire of London. This is our World War II. This is our time to make a difference to the way we live and support our high streets. From this point on, it's up to you.