With it being Pride month, it got me thinking about how the retail industry is so heavily biased in the way we sell to people.
It starts from baby stages and seamlessly continues through to kids toys and beyond; pink barbies for girls and blue trucks for boys... bleughh!!
But do you know what? Even though I hate this kind of forced shopping, my own site is equally guilty. I have compartmentalised gifting into him, her, teens and kids - simply to make sure google “likes me” and I'm following trends of how people search and shop online. What a sell out!
In reality, a lot of Fromie Gifts products cross over, and certainly in store, my customers often ignore that segregation idea and just pick what they like.
So, in ya face search engines!
Essentially, people buy from people and as a small community focussed business, this gives me a stronger, more agile positioning than a lot of the big players in the industry.Being clear about the product, the origin of it and why that product is being bought is vital. So I am determined to make ‘clarity’ a priority moving forwards into my second year of trading (come September)
I was shooting new gift boxes the other day with photographer Anna Bowkis who has first hand experience of the LGBTQ+ community. We discussed how things are viewed and how important images are when it comes to bias.
(Badges available instore from the wonderful @benillustrator)